Millions of visitors take the first step in planning their Florida vacation when they visit VISITFLORIDA.com. The deeper they go into the site, the more targeted they are to a destination or activity. VISITFLORIDA.com website reaches a cross-section of repeat visitors, prospective first-time visitors and Florida residents.

27% vacationed in Florida within the last year
17% visited Florida within the last 2 years
28% indicated that it had been 3 years or more since their last visit
19% have never visited Florida
9% of the respondents were state residents

Sources: VISITFLORIDA.com Visitor Survey 2006

When are visitors planning to vacation in Florida?

Almost all survey respondents were planning a family vacation to or within Florida, with 62% planning a vacation within 6 months!

 
ADVERTISING BENEFITS

Florida Vacations start here...on VISITFLORIDA.com

Ads on VISITFLORIDA.com get noticed. Here your ads are in front of a highly focused audience with money to spend who are actively looking for products or services to create their perfect Florida vacation.

VISITFLORIDA.com is:

Official: VISITFLORIDA.com is Florida's Official Travel Website. VISITFLORIDA.com is the trusted source for of-the-moment Florida vacation information. And, due to the fantastic advertising campaigns being implemented, the numbers of site visitors are rising by at least 12% each month!

Promoted: VISITFLORIDA.com is supported by a multi-million advertising and marketing campaign targeting online, television, print and radio.

Powerful: Web surfers easily find VISITFLORIDA.com when searching for Florida vacation information using a variety of keywords. VISITFLORIDA.com has achieved a #1 or #2 ranking on some of the Internet's hottest search engines, including Google, MSN and Yahoo!

Worldwide: VISITFLORIDA.com reaches millions of international tourists who visit Florida annually by translating large segments of the site into German, Spanish, Portuguese and French.

Honored: VISITFLORIDA.com awards include:

• 4 star rating (Access Sunday Newspaper Supplement)
• Silver Award (Hospitality Sales & Marketing Association International)
• Excellence in Tourism Development Award (National Association of State Development Agencies)
• Silver Platter (Ask Jeeves Search Engine; Rated one of the best education resources on the web by Lightspan's StudyWeb)

Pro-advertiser: VISITFLORIDA.com uses Open AdStream technology, 24/7 Real Media's efficient ad servers, so your internet advertising campaigns get the results you demand.

24/7 Real Media's Open AdStream is an innovative online tool that gives advertisers unparalleled insight. Open AdStream allows advertisers to dynamically target, track, and analyze the effectiveness of their marketing dollars.

Advertisers on VISITFLORIDA.com can:

• Easily find and target their desired audiences
• Manage ad campaigns, analyze traffic, and optimize response
• Choose when a message is delivered
• Control ad frequency and ad banner series delivery
• Utilize multiple ad creative at no extra charge
• Have unmatched levels of control
• Receive FREE ad creation (not agency commissionable**)
• Dynamically run detailed and accurate reports 24/7 that show performance statistics such as:
  • How many clicks (responses) each ad received
  • The number of impressions each ad campaign received
  • Users by U.S. states and International country reached
• And much more.  

Median Household Income: $56,800

Gender:

• 65.6% Female
• 34.4% Male

Adults in Household:

• 75.8% Couple
• 8.3% More than 2 adults
• 10.9% Single adult

Households with Children: 53.9%

Education Level: 83%college or post-graduate

VACATION ACTIVITIES

Visitors to the VISITFLORIDA.com website plan their Florida vacation by activity or destination using rich, detailed content on accommodations, attractions, golf, recreation, campgrounds, events, shopping, dining, parks and more. State and local maps, special deals and rates, and real-time weather are also available. 

Activities visitors want to participate in on their trip:

• Visit attractions                87.5%
• Nature activities               76.6%
• Cultural activities             74.9%
• General sightseeing       63.4%
• Nightlife                             57.9%
• Play sports                       48.1%
• Visit friends and family   32.8%
• Shopping                          31.6%
• Dining                                26.6%
• General entertainment    22.9%

Have made reservations on the Internet for:

• Airfare   38.3%
• Hotel     37.3%

The average amount visitors expect to spend per trip is . . . $1,614  

What type of trip are visitors planning?

How do visitors plan to travel on that trip?

• Flying     61.9%
• Driving   46.1%

Website users expect a lot of information at a state-sponsored website. The top five types of information expected are all designed to enhance the trip-planning process.

The majority of visitors (96.2%) to VISITFLORIDA.com considered the website very important or somewhat important to their travel planning.

Virtually every page of the Florida Vacation Guide directs consumers to the VISITFLORIDA.com website for more detailed and timely information.        

What information are visitors seeking?

• Attractions                   84%
• Accommodations      81.2%
• Discount coupons     74.8%
• Calendar of events    68.1%
• Highway maps           70.2%